Our Projects
People with Disabilities
Raising awareness and creating change with and for People with Disabilities
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Across the Middle East and Africa region, we noticed different levels of acceptance in the integration of People with Disabilities (PwD) in the workplace. Where some countries accept working with PwD as the norm, others do not.
Truly inclusive conversation
As a first step, we chose to work with PwD across the region and asked them why they enjoyed working at IBM, moving the focus away from the actual diversity challenges we experience in the workplace.
The Result
Inclusive conversation
Using real voices for change
Tracking through Email and Direct Mail Campaign
Understanding responses and perceptions of non-PwD
Beyond Awareness
Leveraging Inclusivity for a larger conversation
Posters with braille
Using commuincation as an effective tool for change
Media and partners
The team
Jos Dirkx
Marketing and Communications
Will Rust
Ogilvy Lead
Maged Wassim
IBM
