People with Disabilities - IBM and Ogilvy
A conversation focused on diversity
We believe in building inclusive behavior
Across the Middle East and Africa region, we noticed ddifferent levels of acceptance re the integration of People with Disabilities (PwD) in the workplace. Where some countries accept working with PwD as the norm, others do not.
We wanted to change this.
Truly inclusive conversation
As a first step, we chose to work with PwD across the region and asked them why they enjoyed working at IBM, moving the focus away from the actual diversity challenges we experience in the workplace.
Using real voices for change
Using open conversation for change
Having the right on and offline conversion to facilitate change
Beyond just 'raising awareness'
Leveraging Inclusivity for a larger conversation
Accessible and clear
Using commuincation as an effective tool for change
Clients and partners
Marketing and Communications