mGirls provides free, safe and accurate health information to over 65,000 girls across South Africa
With accurate health information, girls are empowered to make stronger decisions
We realized we needed away to get accurate information out to young people. Quickly. Efficiently. And, free of charge.
This is what we did
Through the design of a mobile health campaign, alongside Mxit Reach in South Africa, we developed a massive drive to reach over 65,000 girls with free, daily health information.
When a girl accesses mGirls through mXit, she has access to a safe space with information that helps her make stronger choices sent straight to her phone. It’s anonymous and it’s accurate.
65,000+ girls reached
65,000 girls across South Africa received accurate health information via their mobile phone
Never-before-seen or tracked data about girls’ health
Through mGirls, we created a safe space for open conversation
Clients and partners
CEO Reach Trust