Our Projects

People with Disabilities

Raising awareness and creating change with and for People with Disabilities

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Across the Middle East and Africa region, we noticed different levels of acceptance in the integration of People with Disabilities (PwD) in the workplace. Where some countries accept working with PwD as the norm, others do not.

Truly inclusive conversation

As a first step, we chose to work with PwD across the region and asked them why they enjoyed working at IBM, moving the focus away from the actual diversity challenges we experience in the workplace.

The Result

Inclusive conversation

Using real voices for change

Tracking through Email and Direct Mail Campaign

Understanding responses and perceptions of non-PwD

Beyond Awareness

Leveraging Inclusivity for a larger conversation

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Using commuincation as an effective tool for change

Media and partners

The team

Jos Dirkx
Marketing and Communications
Will Rust
Ogilvy Lead
Maged Wassim