Our Projects
mGirls
mGirls provided free, safe and effective health information to over 65,000 girls across South Africa
With accurate health information, girls are empowered to make stronger decisions
The majority of girls in South Africa do not have access to accurate and free health information. That’s part of the reason the country faces such high numbers of teen pregnancy, HIV/Aids and gender-based sexual violence. We realized we needed away to get accurate information out to young people. Quickly. Efficiently. And, free of charge.
This is what we did
Through the design of a mobile health campaign, alongside Mxit Reach in South Africa, we developed a massive drive to reach over 65,000 girls with free, daily health information.
When a girl downloads the mGirls app, she has access to a safe space with information that helps her make stronger choices sent straight to her phone. It’s anonymous and it’s accurate.
The Result
65,000+ girls reached
Girls across South Africa received accurate health information
Data Insights
New insights re the concerns and fears girls face
Dialogue
Safe space for open conversation
Media and partners
The team
Jos Dirkx
Author
Jade Isaks
Designer
Maru Fourie
Mxit Reach
Andrew Rudge
CEO Reach Trust
