Our Projects


mGirls provided free, safe and effective health information to over 65,000 girls across South Africa

With accurate health information, girls are empowered to make stronger decisions

The majority of girls in South Africa do not have access to accurate and free health information. That’s part of the reason the country faces such high numbers of teen pregnancy, HIV/Aids and gender-based sexual violence. We realized we needed away to get accurate information out to young people. Quickly. Efficiently. And, free of charge.

This is what we did

Through the design of a mobile health campaign, alongside Mxit Reach in South Africa, we developed a massive drive to reach over 65,000 girls with free, daily health information.

When a girl downloads the mGirls app, she has access to a safe space with information that helps her make stronger choices sent straight to her phone. It’s anonymous and it’s accurate.

The Result

65,000+ girls reached

Girls across South Africa received accurate health information

Data Insights

New insights re the concerns and fears girls face


Safe space for open conversation

Media and partners

The team

Jos Dirkx
Jade Isaks
Maru Fourie
Mxit Reach
Andrew Rudge
CEO Reach Trust