mGirls provided free, safe and effective health information to over 65,000 girls across South Africa
With accurate health information, girls are empowered to make stronger decisions
This is what we did
Through the design of a mobile health campaign, alongside Mxit Reach in South Africa, we developed a massive drive to reach over 65,000 girls with free, daily health information.
When a girl downloads the mGirls app, she has access to a safe space with information that helps her make stronger choices sent straight to her phone. It’s anonymous and it’s accurate.